Director of Go-To-Market

About UCR

UCR (Under Control Robotics) builds multipurpose robots to support human workers in the world's toughest jobs—turning dangerous work from a necessity into a choice. Our work demands reliability, robustness, and readiness for the unexpected—on time, every time. We're assembling a mission-driven team focused on delivering real impact in heavy industry, from construction and mining to energy. If you're driven to build rugged, reliable products that solve real-world problems, we'd love to talk.

Position Overview

We're building the future of intelligent robotics, and we're looking for a Director of Go-To-Market (GTM) to own everything customer and revenue facing. As our first GTM hire, you will define and execute the blueprint for how we bring our robotics + SaaS platform to market - from discovering early customers to building scalable demand generation, sales, onboarding, and support infrastructure. This role is not about optimizing existing systems – it's about building them from scratch. You'll wear every GTM hat, operate across the full customer journey, and partner closely with the founding team to shape our commercial strategy, execution, and growth trajectory. If you're a scrappy builder who wants to launch a category-defining product and lay the foundation for a world-class GTM org, this is your role.

Responsibilities

• Identify, test, and refine our Ideal Customer Profile (ICP) and target verticals
• Own messaging, positioning, and early outreach – email, events, cold calls, and anything else that works
• Engage directly with prospects and design early customer journeys from awareness to signed pilot
• Build relationships with early adopters and beta users to shape both product and commercial roadmap
• Design and run the entire GTM engine - top-of-funnel, mid-funnel, closing, and post-sale success
• Stand up foundational tools: CRM, lead management, outbound systems, and lightweight marketing automation
• Create scalable processes for lead generation, sales qualification, demos, proposals, onboarding, and feedback loops
• Write the playbooks, run the calls, help close the deals – this is a builder/operator role from day one
• Own early pricing strategy and commercial packaging in close collaboration with Product and Engineering
• Act as the voice of the customer - bring structured feedback from the field into product development and roadmap planning
• Help prioritize features and shape launch strategies based on real buyer and user signals
• Lay the groundwork for future GTM hires – define roles, processes, systems, and success metrics
• Establish and track early performance indicators: conversion rates, CAC, pipeline health, churn, and usage adoption
• Evolve the go-to-market motion from founder-led sales to a repeatable, scalable machine

Requirements

• Several years of experience spanning B2B marketing, sales, customer success, or growth in a high-velocity startup
• Experience as the first or among the first GTM hires at an early-stage startup – especially one commercializing complex or technical products (SaaS, robotics, hardware/software)
• Ability to build while executing: you love both running a cold outreach campaign and building the process for someone else to run it later
• Thrive in ambiguity, learn fast, and are comfortable making decisions with imperfect information
• Obsessed with customers and equally fluent talking to engineers and procurement teams
• Know how to build an outbound engine and an inbound one – and can tell us where to start, and why

Nice to Have

• Exposure to robotics, hardware + software business models, or industrial automation spaces
• Experience standing up CRM, sales/marketing ops, and analytics from scratch
• Prior ownership of beta-to-paid conversion strategies and early revenue motion